Our Projects

Zepto

Project Title: "SwiftServe: Revolutionizing Quick Commerce in Hyderabad"

Objective:
To position Zepto as the leading quick-commerce platform in Hyderabad, emphasizing its ability to deliver groceries and essential items within 10–20 minutes, ensuring customer satisfaction and convenience.

Approach:
We implemented a strategic BTL (Below The Line) marketing campaign, targeting high-footfall residential societies and prime community hotspots.

This included:

• Conducting in-depth research to identify and close the most prominent residential societies in Hyderabad for Zepto’s customer-to-customer marketing initiatives.

• Setting up Zepto kiosks at identified prime hotspots with all necessary permissions to provide a seamless customer experience.

• Employing professional and well-trained promoters who were not only well-versed in Zepto’s offerings but also capable of engaging effectively with potential customers to enhance brand awareness.

• Offering exclusive promotions and interactive activities at kiosks to attract and retain customers.

Outcome:
The campaign resulted in a significant boost in brand visibility and customer acquisition for Zepto in Hyderabad. Highlights include:

• Successful penetration into key residential societies, establishing Zepto as a household name.

• Increased daily order volume due to improved community trust and accessibility.

• Enhanced customer engagement through innovative kiosk setups and personalized marketing efforts.

Orange Health Labs

Project Title: "HealthEdge: Accelerating Diagnostic Accessibility in Hyderabad"

Objective:
To establish Orange Health Labs as the leading diagnostic healthcare service provider in Hyderabad by emphasizing its at-home lab testing convenience and speed, ensuring high customer satisfaction and trust.

Approach:
We executed a dynamic activation campaign across Hyderabad's prime residential societies, focusing on maximizing engagement and return on investment (ROI). Key activities included:

• Extensive Activations: Conducted 100+ activations in a short span, strategically targeting high-potential societies to showcase Orange Health Labs’ unique value proposition.

• End-to-End Event Management: Managed every aspect of the events professionally, from obtaining required permissions to ensuring all logistical needs were met for doctors, medical staff, and customers during the activity.

• Pre-Event Hype: Consistently pre-hyped events through multiple channels, including society announcements, WhatsApp groups, and digital teasers, to ensure maximum footfall and participation on the camp day.

• Customer-Centric Approach: Delivered a seamless and engaging experience by addressing customers’ concerns, providing on-the-spot assistance, and educating them on the benefits of at-home lab testing.

Outcome:
The campaign yielded exceptional results, reinforcing Orange Health Labs’ reputation as a trustworthy diagnostic partner. Achievements include:

• Successfully completing over 100 activations with measurable ROI.

• Increased customer registrations and bookings for at-home lab tests during and post-events.

• Strengthened brand presence in Hyderabad’s prime societies, creating a sustainable pipeline of loyal customers.

Through meticulous planning and execution, Orange Health Labs has set a new benchmark in the healthcare diagnostics space, making rapid, reliable, and convenient lab testing accessible to all.

Magicpin

Project Title: "LocalConnect: Bridging Online Discovery with Offline Shopping"

Objective:
To amplify Magicpin's presence in Hyderabad by leveraging targeted branding and promotional efforts that connect local businesses with consumers, boosting foot traffic and merchant visibility.

Approach:
We executed a large-scale branding and promotional campaign aimed at enhancing Magicpin’s influence across the city, focusing on:

• Branding Through Signage and Stickering: Successfully branded 300+ local shops with eye-catching signage and strategic stickering, ensuring Magicpin’s visibility in high-traffic areas.

• Targeted Promotions: Collaborated with shop owners to highlight exclusive offers, cashback deals, and loyalty rewards on the Magicpin platform.

• On-Ground Activations: Conducted in-store and nearby activations, encouraging customers to engage with Magicpin by sharing their shopping experiences and earning rewards.

• Merchant Engagement: Provided marketing support to merchants, helping them list their stores effectively on Magicpin and run personalized promotions to attract customers.

Outcome:
The campaign significantly strengthened Magicpin's offline-to-online synergy in Hyderabad:

• Increased Merchant Registrations: 300+ local businesses actively promoted Magicpin, boosting platform activity.

• Enhanced Consumer Engagement: A surge in new users engaging with Magicpin for offers, rewards, and deals.

• Brand Visibility: Widespread awareness of Magicpin’s services in key commercial and residential areas.

• Higher Foot Traffic: Improved foot traffic for partner merchants, leading to increased sales and customer loyalty.

WE’VE HELPED THEM

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